Problems Faced By INDIAN STARTUPS

There are certain problems that pop-up in everyone’s mind as we say the word “Start-up”. The main question is about the “Ideas” of getting things started; the growth of the start-ups sometimes depends on the ideas and sometimes on the investment and productivity after that investment. Some of the genuine reasons and problems faced by Indian startups are as follows.

1- PEER PRESSURE:- The first one is peer pressure as some of the major ideas are not able to develop because of family pressure which is too high, even sometimes the career of a student is dependent on the parents only.

2- SALES AND MARKETING: - Startups require strong sales and marketing skills. The one who thinks of startups should have a strong pillar related to management for that they should have sharp skills and economical knowledge to make it up.

3- TRUST IS A BIG ISSUE: - In India trust can be a big issue in the matter of startups because of weak law enforcement it is easy to step back and sideswipe the partnership. All this may result in generating the problem in the growth of startups in India.

4- LACK OF PROPER MENTORSHIP: - For the ones who have ideas and they can’t realize how to give wings to these ideas find it difficult to further proceed their startup and make it till the end. This could be due to the lack of mentorship but now some institutions are up with the entrepreneurship cells and departments which help the student to come up with new ideas so that they can help in the future.

5- RISK IS A TABOO: - So, if we compare India with other countries like the US then Indians are not ready to take risks. “IT IS OK TO FAIL”; failure always helps to increase the knowledge and enhancing the knowledge even in the better form. The people who have the caliber are not ready to take a risk and the taboos regarding the risks are always high.

6- LACK OF PLANNING:- sometimes, the main reason behind the challenging startups can be time management and lack of planning. The insufficient information regarding marketing strategies can be a major issue where one can fail. The startups require proper planning and financing with the future scope.

7- FINANCING:- there are several things that are the basic needs of the startup in which the startup relies upon such as business size, space, and associations. They require proper time to find the smooth functioning of the startup and becoming financially stable.

There are numerous problems that are faced during the startups which vary in a large way because of the diversity and such an enormous population in India.